How To Organically Grow Your Instagram Followers: 10 Steps That Work In 2023

Are you wondering how to grow Instagram followers organically? Getting more Instagram followers is key for any brand or influencer. The more followers you have, the more opportunities you’ll get to convert these leads into customers.

But this won’t be possible unless you focus on getting more real followers. The key is to grow your followers for Instagram organically — no bots allowed. So every method you use to grow your account should focus on organic growth and real followers, not spammy shortcuts like buying followers.

Ready to go? Let’s get into it. Here’s how to grow Instagram followers organically.

How To Grow Your Instagram Followers Organically: 9 Steps
There’s a lot of advice out there about how to grow Instagram organically. At the end of the day, if you know which steps are most important, it isn’t that hard after all. These are the best 9 ways to grow Instagram organically.

  1. Use An Organic Instagram Growth Service
    The best way to get more Instagram followers is to use an organic Instagram growth service to grow your account. There are lots of Instagram growth services on the market. However, many of them are unfortunately shady companies that just want to sell you fake followers. To see results, you need to find a high-quality growth service to invest in.

Kicksta is a growth service that uses a proven method to grow your followers organically. Here at Kicksta, we use a proprietary AI-powered technology that we developed in-house. We use this method to reach accounts in your target audience — helping grow your account with real followers who actually care about your brand.

How exactly does this work? You give us a list of target accounts, whose followers you’d like to attract. Then we use your account to interact with profiles in your target audience. You can also set filters to avoid certain accounts, such as profiles that are inactive or use profanity.

In one example, we helped a brand called RangeMe grow its Instagram followers by 90% in just two months. RangeMe loved the smart targeting feature that Kicksta offered. And as the brand’s following grew over time, its high-quality content kept people coming back for more.

Kicksta is also a great way to save time as you seek to get more followers. For example, a lot of articles on how to grow your Instagram account will tell you to follow related accounts within your niche and make a list of your competitors. Kicksta streamlines this process for you. All you have to do is sit back and watch your analytics rise. 

  1. Always Create Engaging Content
    In case you forget: content is king. Bill Gates said it, not us. But it’s true: Instagram users love to share and comment on photos and videos that they think are good. So you need to create content that your target audience is going to love.

How can you make your content more engaging? The first and most important step is to create content your audience can relate to — which means you need to understand who your audience is. Do you know the pain points of your target audience? What information are they looking for? What’s their sense of humor like? What problems do they need to be solved? Who or what do they find inspiring? Questions like these will help you narrow down what kind of content your audience wants to see. Since the performance of your content will depend on your audience, you need a clear understanding of who they are first and foremost.

Our next recommendation is to pivot your strategy from solely images and focus more heavily on video content. Videos get 38% more engagement than posts containing only images. Some brands choose to work with a professional video agency. Others make their own video content using video marketing tools and platforms. There’s plenty of free software out there that makes it easy to cut together simple videos.

Another way to get more followers on Instagram is to post about viral topics from other channels. Stay abreast of what’s trending on other social media platforms, like Twitter, Facebook, and YouTube. Then adapt that hot content in a format that works for Instagram.

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